ROLE: Art Director & Designer
CLIENT: PAPEL DE LETRA.S.
YEAR: 2021
THE CHALLENGE: to create direction and design for the brand's 2022 calendars in two formats–desk and wall–suitable for everyday use and using sustainable papers
The big idea in this year's calendar is to define each day as one wishes it to be. Derived from our everyday struggles, journeys, and self-seeking happiness (through our habits and actions), whilst amid this pandemic, the direction I went with attempts to relate to others' everyday lives.
To some, each day may be purposeful and encouraging to others each day may be challenging and crisis-filled. While these pieces of paper won't exactly dictate one to do things they should or not do,
it aims to remind its users that each waking day will always be up to them.
365 days
mix it or keep it the same,
repeat it or variegate
spend it or save it,
in the end,
it's up to you, anyway
but on each waking day
and after it ends,
ask yourself the question
of how you would like to define each day.
Defining 365
Joane Fides
Check out PAPEL DE LETRA.S. and learn more about them here!
Printed and handmade by PAPEL DE LETRA.S.
Licensed Mock-ups from Moyo Studio
Art Direction, Design, and Photography by Joane Fides
