Role Art Director & Designer
Client PAPEL DE LETRA.S.
Year 2020
The Challenge
To create the first-ever PAPEL DE LETRA.S. Instagram stickers for the Holiday season
Together with Marvin Camara
HERE COMES CHRISTMAS.
Sending festive wishes (despite the pandemic)! Teaming up with my artist and designer friend, Marvin Camara, we created over 20 animated stickers for PAPEL DE LETRA.S.' holiday campaign.
Exclusively available on Instagram and Giphy, these stickers scream cheers and joy, through festive symbols and Filipino Holiday traditions and practices (and food).
The stickers were created for both local and international markets, so the set focuses on the most recognizable Christmas objects. Each scene appeals to the positive feelings associated with the holiday season.
Check them out by typing "papeldeletras" on IG Stickers. Follow Papel De Letra.s's Instagram for more updates.
CREDIT LIST
Client: Papel De Letra.s
Concept: Joane Balatbat and Marvin Camara
Direction, art, and graphic design: Joane Balatbat and Marvin Camara
December 2020
